RainCheq
A Commonwealth Bank UI Brand Challenge
The Values
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Make things easier to use and understand.
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It should be useful and function well for the people using it.
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It should delight people and raise their spirits.
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It should push the boundaries of today and be future fit.
The Challenge
Conceptualise
A Name, Logo Designs and
Brand using the template provided that show the exploration of how
the experience could be felt by
the customer.
Come up with
3 key future fit CVPs that would entice the demographic to use this app.
Let’s start off with a
NAME
At First
When I first began the challenge, I created and mocked up the very first thing that came to mind:
introducing AURAPAY, a non-conventional fintech app suitable for this fast-paced world.
I had impulsively started designing screens and brainstorming ideas for a finance app aimed at helping customers save money through features like "save goals" and bill summaries. However, similar to my past experiences, I soon realized that with Aurapay, the challenge wasn't just about design, but about creating a product that truly met the criteria and served the intended demographic. It became clear that Aurapay wasn't the right fit and had to be scrapped.
• AIM • MAIN • PAID • GAIN • MAIL • FAIR • PAIR • RAIN • DAILY • TAIL • AIR
• AIM • MAIN • PAID • GAIN • MAIL • FAIR • PAIR • RAIN • DAILY • TAIL • AIR
At this stage, I focused on the AI aspect of the product, which embodies the concept of "pushing the boundaries of today" and being "future fit." From a list of 100 words containing "AI", I came up with the name
RAINCHEQ
I got straight to sketchbooking, but what does it all mean?
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The name contains "rain," so I'm looking for ways to incorporate a cloud theme. Raindrops may be too complex, so let's keep exploring!
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Across all the typefaces I explored, the most differentiation was in the design of the 'Q' tail. Is this something worth exploring?
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Here I explored orientation and applied it to 'R'. You can see that I found ways to create cloud symbols, referencing point 1 above.
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I became fixated on using arrows and negative space to create symbols of direction, and the concept of 'sending' figurative money seemed to fit well with the overall idea.
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Combining all my previous ideas of 'direction', 'clouds' and 'sending' with potential logo marks.
The Logo
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Logo 1
Introducing, LOGO 1: A deeper dive and expansion of my sketchbook concepts, surrounding the cloud-like motifs and letter symbology
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Breakdown
Applying the sketchbook ideas above, you can see the 'R' on its side, a 'Q' with a custom tail, and the use of directional symbols. Scaling down to thumbnail sizes helps showcase the logos effectively.
Versatile • Scalable • Monocromatical • Bank-Like •
Versatile • Scalable • Monocromatical • Bank-Like •
Logo 2
Versions 1-3
Constant reassessment and feedback loops help a designer improve every day. Although I was very proud of the results of Logo 1, I couldn’t overlook its inherent issues of scalability and complexity. That's why I ultimately led myself to refine and simplify it into what you see here as Logo 2: a more versatile, scalable, monochromatic design with a more professional iconography.
Which colour palette do you want it in?
“YES”
By using this custom colour palette that’s less conventional to traditional finance apps; white, blue, purples and greys, which are generally more saturated, I wanted to make this app seem less intimidating and more inviting to use as the demographic is an audience that’s just starting to learn how to manage their finances independently.
Understanding Our CVPs
Higher Borrowing Limits
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Offering a more enticing alternative for regular BNPL customers
Higher limits than competitors, means rewarding good borrowers
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Lift my spirit - It should delight people and raise their spirits.
Personalised Payment Plans
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Utilising AI technology, we analyse the users income, expenses and cash flow.
Customised repayment plans for the things you want.
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Simplify my life - It should be useful and function well for the people using it.
AI-Enhanced Protection
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Finance protection is of paramount importance to any finance application, I should know, I worked in Crypto Fintech!
AI-Monitored risk mitigation and fraud prevention
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Challenge and explore future concepts – It should push the boundaries of today and be future fit
Would you like to see some of my in-depth case studies?
Block Earner
At Block Earner, we’re bringing the utility of a new era in
finance to everyday users, globally, in an open and transparent way. Take a step into the world of a Web 3 Fintech Startup and how I designed an entire product suite.
Charity Bay
CharityBay is an impact-driven online marketplace that converts items and services into cash donations, where 95% of all proceeds are directed to the charity chosen by the donor, equipping every individual with the power to help.
The Common Purpose Collective
The Common Purpose Collective (CPC) is a social innovation consultancy driven to support clients with projects by applying and leveraging the process of social innovation to help clients build social, environmental and economic value. They focus on projects that require us to design, develop then deliver program service or experiences that create triple bottom line value.